Richmond star Dion Prestia has helped kickstart a fundraising campaign ahead of Anzac Day for Australian service men and women facing tough times.
The Tigers gun is teaming up with cricket legend Justin Langer and Australian wheelchair rugby league player Peter Arbuckle to take part in Coles’ annual Bravery Trust Appeal.
Funds will be raised until Anzac Day next Tuesday, with Coles donating 50c from the sale of every 12-pack of its bakery biscuits and cookies range. Customers can also make donations in-store.
Prestia, who will line up for the Tigers against Melbourne in the Anzac Eve match at the MCG on Monday night, encouraged Victorians to support the campaign.
“It will help our veterans who have given so much to our country over the years and continue to do so,” he said.
“It’s always an amazing feeling coming out onto the ground for the Anzac Day Eve match against Melbourne when the lights are off and the cauldrons get lit. It’s a great honour to be able to play in the game, the meaning behind it and the atmosphere is incredible.”
To launch the campaign, Coles is providing gift cards to Bravery Trust on Thursday to help about 100 veterans and their families buy emergency food and groceries.
Coles’ Corporate and Indigenous Affairs general manager Sally Fielke said the supermarket was proud to support struggling veterans and their families through emergency food relief.
“Our connection to the Australian Defence Force goes back to the first World War when Coles founder GJ Coles and his brothers served in Europe, and today we are extremely proud of our team members who are active Army Reservists, helping local communities in times of need,” she said.
“We hope our customers can get behind Bravery Trust and help those who have served our country.”