Coles enlists Richmond Tigers’ top guns to help support Aussie veterans

Coles has enlisted the help of Richmond Football Club’s very own ‘top guns’ Jack Graham and Seth Campbell to encourage customers to get behind military charity Bravery Trust in the lead up to Anzac Day.

Graham and Campbell put their baking skills to the test by making their own batch of Anzac biscuits under the tutelage of Coles team members at Punt Road Oval today.

Until Anzac Day (April 25), Coles will donate 40 cents from the sale of every 12-pack Coles Bakery Anzac Biscuits to Bravery Trust. As well as the perennial favourite Anzac biscuit, the 40 cents donation will also apply to all other 12-pack Coles Bakery biscuits and cookies sold in-store or on Coles Online during the appeal which commenced last week.

Funds raised will enable Bravery Trust to support hundreds of Aussie veterans who are transitioning from military service to civilian life, particularly those who have been injured as result of their service. From helping pay for groceries, rent and other essential bills to providing veteran-specific financial counselling, Bravery Trust has been making a difference in the community for over 11 years.

Two-time premiership Richmond midfielder Jack Graham said the Club was pleased to throw their support behind the important appeal.

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Supporting Those Who Serve

Bravery Trust
Bravery Trust