Back to About Us


Kevin Sheedy


Kevin Sheedy AM played and coached an incredible 927 VFL/AFL football games over 47 years and was inducted into the Australian Football Hall of Fame in 2008. He played for Richmond in the 1960’s and 1970’s, winning three premierships along the way. He coached Essendon in the VFL/AFL for almost three decades, winning four premierships and earning acclaim for his unusual and creative approaches to promoting the club and the game.

Kevin conceived the first ANZAC Day game in 1995 involving Collingwood and Essendon, which remains one of the most highly attended games of the season.

Kevin joins us as an Ambassador following the success of Bravery Trust’s Thank You For Your Service Seats program at the 2016 ANZAC Day match. He said, “I am very pleased to become an Ambassador for Bravery Trust. It is a very worthwhile cause and I am very proud to be associated with highlighting the issues facing our servicewomen and men who have served their country.”