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In a whirlwind campaign lasting just five days, Australians dug deep and helped to raise an incredible $232,000 to support veterans in need. Made possible courtesy of Coles’ collaboration with Bravery Trust, 50 cents from the sale of a wide variety of fresh bakery items (including iconic Anzac Day biscuits) was generously donated to support Australian veterans suffering from injury and illness. 

Belinda Wilson, CEO of Bravery Trust, shared that “these funds will help Aussie veterans who put their bodies and minds on the line to protect our country and to keep us safe. Funds will go towards keeping families together, with a roof over their head and food on the table. It will provide a financial safety net for those in need who are falling through the gaps,” she said. 

These important funds so generously raised will directly help 150 veterans disadvantaged as a result of their service, in addition to around 600 members of their immediate families. “On behalf of Bravery Trust, I would like to thank Coles and the Australian community for your support on Anzac Day, especially this year, it is important to our Aussie veterans, to ensure that they are not forgotten.”

Bravery Trust support veterans-in-need and their families nationally, assisting them towards financial stability and wellness. The organisation is proud to have an ongoing relationship with Coles, providing food and fuel vouchers to beneficiaries within minutes of their call for assistance being received. Every year, Bravery Trust help hundred of veterans in dire financial stress on the cusp of eviction. Housing insecurity impacts on the welfare of the whole family unit, and Bravery Trust act to prevent homelessness in our communities. 


For further information, please contact Gwen O’Hanlon at Bravery Trust on 03 9957 5753 or gwenohanlon@braverytrust.org.au 

Bravery Trust is a registered business name of the Australian Defence Force Assistance Trust, a nationally registered charity.